PAWQUEST - PET CARE & COMMUNITY APP
Rescue Together. Learn Daily. Share Stories
ROLE
Product Designer
EXPERTISE
UX/UI Design
timeline
August 2025
Project description
PawQuest is a community-driven pet rescue and reunification app designed to make it easier for People to report lost pets, find animals in need of rescue, and connect with local pet care resources — all in one place.
The product addresses a real gap: when a pet goes missing or is found injured, there is no centralised platform to coordinate the response. People post on WhatsApp groups, Twitter, and neighbourhood Facebook pages, leading to fragmented information and slow response times.
My Role
Solo Product Designer — responsible for end-to-end UX and UI design, user flows, wireframing, high-fidelity screens, and prototype.
Problem Statement
Lost and injured animals around the world communities have no reliable digital infrastructure for coordinated rescue. Existing solutions are either global platforms that do not reflect local context, or informal social media posts that disappear quickly and reach only small networks.
Decision 1 — Community-first reporting flow. Rather than building a service-provider model where users wait for professionals to respond, PawQuest empowers anyone in the community to report, share, and act. The report flow takes under 60 seconds so the barrier to participation is as low as possible.
Decision 2 — Location-aware feed showing nearby cases first. The most critical insight from research was that people would only act on cases they felt they could realistically help with. Surfacing nearby cases first using location dramatically increases engagement and follow-through compared to a chronological feed.
Decision 3 — Trust and verification for sensitive situations. Reuniting a lost pet with its owner requires trust on both sides. PawQuest includes a verification step where the original owner provides details only they would know — like markings or medical history — before contact information is shared. This protects both parties and increases confidence in using the platform.
Type: Concept project — designed to demonstrate community platform UX thinking and social impact design.





